Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2003.9728227
Reference55 articles.
1. Charity affiliation as a determinant of product purchase decisions
2. Ethical decision-making: a multidimensional construct
3. Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap
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