Rethinking the boundaries of cause-related marketing: Addressing the need for a new definition

Author:

Gupta Shruti,Handa Meenakshi

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics

Reference89 articles.

1. Abed, S., Roberts, C., & Hussainey, K. (2014). Managers’ incentives for issuing cash flow forecasts. International Journal of Accounting, Auditing and Performance Evaluation, 10(2), 133–152.

2. Adkins, S. (1999). Cause Related Marketing: Who Cares Wins (1st ed.). Butterworth-Heinemann.

3. Alavi, S. S., & Zeynali, S. (2013). The impact of brand/cause fit and cause's participation on consumers' purchasing intention: A case study among customers of Iranian Chain stores. Advances in Environmental Biology, 7(11), 3224–3233. http://www.aensiweb.com/aeb/2013/3224-3233.pdf.

4. AmazonSmile Foundation. (n.d.). Guidestar.org. Retrieved June 8, 2023, from https://www.guidestar.org/profile/46-2626883

5. Andreasen, A. R. (1996). Profits for non-profits: find a corporate partner. Harvard Business Review, 74(6), 47–59.

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