Gratitude stimulates word-of-mouth more than words of thanks-Reference-Cited by-同舟云学术

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Gratitude stimulates word-of-mouth more than words of thanks

Published:2022-06-03 Issue: Volume: Page:1-18
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Cownie Fiona¹^ORCID,Haft James²,Vu Van³,Natalia Natalia⁴,Chaiveeradech Monsak⁵

Affiliation:

1. Faculty of Media and Communication, Bournemouth University, Poole, UK

2. Faculty of Communication Arts, Chulalongkorn University, Bangkok, Thailand

3. Department of International Cooperation, Academy of Journalism and Communication, Hanoi, Vietnam

4. BINUS Business School, Bina Nusantara University, Jakarta, Indonesia

5. Department of Advertising, Thammasat University, Bangkok, Thailand

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2022.2078370

Reference54 articles.

1. I Have to Choose This University: Understanding Perceived Usefulness of Word of Mouth (WOM) in Choosing Universities among Students of Higher Education

2. Understanding the Relationships Between Commitment and Voice

3. Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets

4. An extended reciprocity cycle of gratitude: How gratitude strengthens existing and initiates new customer relationships

5. Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Customer gratitude expressions and FLEs’ prosocial behavior: insights from delighted customers;Journal of Services Marketing;2024-08-22

2. Online sharing behaviors driven by need for approval: the choice of individuals with low social intelligence and high gratitude?;Humanities and Social Sciences Communications;2024-01-02

3. How engaged are your employees?: enhancing engagement through autonomy and skill discretion in today’s changing environment;Journal of Marketing Theory and Practice;2022-09-19

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