I Have to Choose This University: Understanding Perceived Usefulness of Word of Mouth (WOM) in Choosing Universities among Students of Higher Education
Author:
Affiliation:
1. Department of Business Administration and Management, University of Dodoma, Dodoma, Tanzania
Publisher
Informa UK Limited
Subject
Business, Management and Accounting (miscellaneous)
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332969.2021.1982851
Reference43 articles.
1. Electronic word of mouth
2. Role of Product-Related Conversations in the Diffusion of a New Product
3. Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions
4. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
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