An extended reciprocity cycle of gratitude: How gratitude strengthens existing and initiates new customer relationships
Author:
Affiliation:
1. Harbert College of Business Auburn University Auburn Alabama USA
2. College of Business and Economics Towson University Towson Maryland USA
3. Williamson College of Business Administration Youngstown State University Youngstown Ohio USA
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21456
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