Customer Delight: A Review and Agenda for Research
Author:
Affiliation:
1. Cameron School of Business, University of North Carolina Wilmington, Wilmington, NC,
2. Collat School of Business, University of Alabama Birmingham, Birmingham, AL,
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.2019.1577686
Reference57 articles.
1. Enhancing Service Loyalty
2. The effect of physical environment on passenger delight and satisfaction: Moderating effect of national identity
3. Make it delightful: Customers' experience, satisfaction and loyalty in Malaysian theme parks
4. Customer delight in a retail context: investigating delightful and terrible shopping experiences
5. Delight and the grateful customer: beyond joy and surprise
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