Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective-Reference-Cited by-同舟云学术

Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective

Published:2019-02-12 Issue:3 Volume:26 Page:229-242
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Anabila Peter¹

Affiliation:

1. Department of Marketing, Central University, Accra, Ghana

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2019.1574868

Reference55 articles.

1. Revenue Premium as an Outcome Measure of Brand Equity

2. Effectiveness of integrated marketing communications

3. Performance consequences of brand equity management: evidence from organizations in the value chain

4. Bank of Ghana. 2017. “Annual Report.” Accessed 5 August 2018. https://www.bog.gov.gh/privatecontent/Publications/Annual_Reports/Annual%20Report%202017%2012th%20July.pdf.

Cited by 21 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. A holistic empirical approach to marketing activities and performance interaction in banking industry: the mediating role of customer-based brand equity;Business Process Management Journal;2024-09-13

2. E-commerce adoption among entrepreneurial firms in Sub-Saharan Africa;Journal of Small Business and Enterprise Development;2024-08-12

3. New Paradigm of Marketing-Financial Integration Modelling for Business Performance: An IMC Model;Lecture Notes in Electrical Engineering;2024

4. Social Media Marketing for Micro-enterprises in Malaysia: Branding for the Future?;Contributions to Management Science;2024

5. Unlocking Financial Inclusion Through ICT and Mobile Banking: A Knowledge-Based Analysis of Microfinance Institutions in Ghana;Journal of the Knowledge Economy;2023-08-30