Social Media Marketing for Micro-enterprises in Malaysia: Branding for the Future?

Author:

Lim Ying San,Rubiyanti Nurafni,Ng Tuan Hock,Widodo Arry,Zhee Lim Ying,Silvianita Anita

Publisher

Springer Nature Switzerland

Reference51 articles.

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3. Ahn J, Park JK, Hyun H (2018) Luxury product to service brand extension and brand equity transfer. J Retail Consum Serv 42:22–28

4. Anabila P (2020) Integrated marketing communications, brand equity, and business performance in micro-finance institutions: an emerging market perspective. J Mark Commun 26(3):229–242

5. Andrews JC, Shimp TA (2017) Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education

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