Author:
Ahn Jiseon,Park Jung Kun,Hyun Hyowon
Reference65 articles.
1. Managing Brand Equity;Aaker,1991
2. Consumer evaluations of brand extensions;Aaker;J. Mark.,1990
3. Drivers of brand extension success: what really matters for luxury brands;Albrecht;Psychol. Mark.,2013
4. Structural equation modeling in practice: a review and recommended two-step approach;Anderson;Psychol. Bull.,1988
5. Brand loyalty: the link between attitude and behavior;Baldinger;J. Advert. Res.,1996
Cited by
60 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献