Effectiveness of integrated marketing communications-Reference-Cited by-同舟云学术

Effectiveness of integrated marketing communications

Published:2010-03-23 Issue:1 Volume:2 Page:23-31
ISSN:1755-4195
Container-title:Journal of Indian Business Research
language:en
Short-container-title:Jnl of Indian Business Res

Author:

Baidya Mehir,Maity Bipasha

Publisher

Emerald

Subject

General Business, Management and Accounting

Reference21 articles.

1. ADSPLIT: A Multi-Brand Advertising Budget Allocation Model

2. Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship

3. Integrated marketing communications: A new master's degree concept

4. Duncan, T.R. and Everett, S.E. (1993), “Client perceptions of integrated marketing communications”, Journal of Advertising Research, Vol. 33, pp. 30‐9.

5. Felton, A.P. (1959), “Making the marketing concept work”, Harvard Business Review, Vol. 37, pp. 55‐65.

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