Integrated marketing communications: A new master's degree concept-Reference-Cited by-同舟云学术

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Integrated marketing communications: A new master's degree concept

Published:1991-09 Issue:3 Volume:17 Page:237-244
ISSN:0363-8111
Container-title:Public Relations Review
language:en
Short-container-title:Public Relations Review

Author:

Caywood Clarke,Ewing Raymond

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference9 articles.

1. Now, Try All-New Advertising!;Alter;Adweek,1990

2. The New Advertising;Kalish;Agency,1990

3. Managing the New Bottom Line: Issues Management for Senior Managers;Ewing,1987

Cited by 27 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches;Journal of Marketing Communications;2023-02-16

2. Mapping the Integrated Marketing Communications Research: A Bibliometric Analysis;International Journal of Marketing, Communication and New Media;2022-07-08

3. Transformative value positioning for service brands: key principles and challenges;Journal of Service Management;2022-04-22

4. Mapping the literature of integrated marketing communications: A scientometric analysis using CiteSpace;Innovative Marketing;2022-03-09

5. Integrated marketing communications. The Coca-Cola Spain IMC model;Revista de Estudios Empresariales. Segunda Época;2020-12-22

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