New Paradigm of Marketing-Financial Integration Modelling for Business Performance: An IMC Model

Author:

Paralkar Tejasvini Alok,Goyal Adheer A.,Haque Mustafizul,Ramteke Neha,Upreti Kamal,Shukla Samiksha

Publisher

Springer Nature Singapore

Reference32 articles.

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3. P Crowther 2011 Marketing event outcomes: from tactical to strategic Int J Event Fest Manage 2 1 68 82

4. A Ekhlassi V Maghsoodi S Mehrmanesh 2012 Determining the integrated marketing communication tools for different stages of customer relationship in digital era Int J Inform Electron Eng 2 5 761 764

5. C Fill B Jamieson 2011 Marketing communications Heriot-Watt University, United Kingdom Edinburgh Business School

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