The effect of involvement on attitude formation and strength in the digital domain
Author:
Affiliation:
1. Department of Marketing and Communication, Athens University of Economics & Business, Athens, Greece
2. Department of Public Communication, Cyprus University of Technology, Limassol, Cyprus
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2022.2154062
Reference114 articles.
1. Psychology for Marketing and Economics
2. Social Media Marketing: A Literature Review and Implications
3. Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising
4. Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses
5. The mere perception of elaboration creates attitude certainty: Exploring the thoughtfulness heuristic.
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