Persuasion and Engagement in the Spanish Bookfluencers' Content-Reference-Cited by-同舟云学术

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Persuasion and Engagement in the Spanish Bookfluencers' Content

Published:2023-07-14 Issue:3 Volume:39 Page:234-248
ISSN:1053-8801
Container-title:Publishing Research Quarterly
language:en
Short-container-title:Pub Res Q

Author:

Magadán-Díaz Marta,Rivas-García Jesús I.

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Marketing,Computer Science Applications,Media Technology,Communication,Business and International Management

Link

https://link.springer.com/content/pdf/10.1007/s12109-023-09958-w.pdf

Reference47 articles.

1. Leung FF, Gu FF, Palmentier RW. Online influencer marketing. J Acad Mark Sci. 2022;50(2):226–51. https://doi.org/10.1007/s11747-021-00829-4.

2. Haenlein M, Anadol E, Farnsworth T, Hugo H, Hunichen J, Welte D. Navigating the new era of influencer marketing: How to be successful on Instagram, TikTok & Co. Calif Manag Rev. 2020;63(1):5–25.

3. Kaye DBV, Zeng J, Wikstrom P. TikTok: creativity and culture in short video. New York: Wiley; 2022.

4. Almeida J. Nuevos mediadores, nuevas estrategias de lectura. Interconectando Saberes. 2022;14(7):219–24.

5. Cabrera NG, Obando KM. Booktokers: Generar y compartir contenidos sobre libros a través de TikTok. Comunicar. 2022;30(71):119–30. https://doi.org/10.3916/C71-2022-09.

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