Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses
Author:
Affiliation:
1. Department of Integrated Strategic Communication, University of Kentucky, Lexington, KY, USA
2. Department of Marketing, College of Business, Bryant University, Smithfield, RI, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2016.1244887
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