The Effect of a Brand Transgression on a Politician’s Brand Resonance: The Case of Kevin Rudd-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

The Effect of a Brand Transgression on a Politician’s Brand Resonance: The Case of Kevin Rudd

Published:2017-12-18 Issue:4 Volume:19 Page:362-385
ISSN:1537-7857
Container-title:Journal of Political Marketing
language:en
Short-container-title:Journal of Political Marketing

Author:

Burgess Jacqueline¹^ORCID,Spinks Wendy²^ORCID,Sharma Bishnu²

Affiliation:

1. Engage Research Lab (M7), Faculty of Arts, Business and Law, University of the Sunshine Coast, Maroochydore DC, Queensland, Australia

2. School of Business, Faculty of Arts, Business and Law, University of the Sunshine Coast, Maroochydore DC, Queensland, Australia

Publisher

Informa UK Limited

Subject

Marketing,Sociology and Political Science

Link

https://www.tandfonline.com/doi/pdf/10.1080/15377857.2017.1407386

Reference74 articles.

1. When Good Brands Do Bad

2. Political Brand Equity Model: The Integration of Political Brands in Voter Choice

3. The Social Influence of Brand Community: Evidence from European Car Clubs

4. Analyzing the Brand Equity and Resonance of Banking Services: Malaysian Consumer Perspective

5. Brand resonance in franchising relationships: A franchisee-based perspective

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. A Review of Antecedents and Effects of Loyalty on Food Retailers toward Sustainability;Sustainability;2021-12-03

2. A Tale of Trust and Betrayal: Jokowi’s Anti-corruption Brand Creation and Transgression;Political Branding in Turbulent times;2021-10-26

3. Creating and managing participative brand communities: The roles members perform;Journal of Business Research;2020-09

4. A thematic exploration of human brands: literature review and agenda for future research;Journal of Product & Brand Management;2020-06-06

5. Exploring sources of voter-based political human brand equity;Journal of Brand Management;2020-04-07

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3