Creating and managing participative brand communities: The roles members perform-Reference-Cited by-同舟云学术

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Creating and managing participative brand communities: The roles members perform

Published:2020-09 Issue: Volume:117 Page:873-885
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Veloutsou Cleopatra^ORCID,Black Iain

Publisher

Elsevier BV

Subject

Marketing

Reference76 articles.

1. The social influence of brand community: Evidence from European car clubs;Algesheimer;Journal of Marketing,2005

2. Role transitions in organizational life: An identity-based perspective;Ashforth,2000

3. Motivations to interact with brands on Facebook–Towards a typology of consumer–brand interactions;Azar;Journal of Brand Management,2016

4. Recent developments in role theory;Biddle;Annual Review of Sociology,1986

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