Analyzing the Brand Equity and Resonance of Banking Services: Malaysian Consumer Perspective
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Canadian Center of Science and Education
Cited by 12 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
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2. An Application of Structure Equation Modelling in Determinants of Customer-Based Brand Equity (CBBE) in the Banking Area;Studies in Systems, Decision and Control;2024
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