The impact of salespeople’s social media adoption on customer acquisition performance – a contextual perspective
Author:
Affiliation:
1. Sales Management Department, Ruhr University Bochum, Universitaetsstrasse 150, Bochum 44801, Germany
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human Factors and Ergonomics
Link
https://www.tandfonline.com/doi/pdf/10.1080/08853134.2022.2033624
Reference100 articles.
1. Social media: Influencing customer satisfaction in B2B sales
2. Bringing “Social” Into Sales: The Impact of Salespeople’S Social Media Use on Service Behaviors and Value Creation
3. Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
4. It’s a matter of congruence: How interpersonal identification between sales managers and salespersons shapes sales success
5. To Empower or Not to Empower Your Sales Force? An Empirical Examination of the Influence of Leadership Empowerment Behavior on Customer Satisfaction and Performance.
Cited by 18 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Technology use in B2B sales: examining the extant literature and identifying future research opportunities using morphological analysis;Journal of Personal Selling & Sales Management;2024-07-26
2. Cutting-edge research in social media and interactive marketing: a review and research agenda;J RES INTERACT MARK;2024
3. All that glitters is not gold: exploring social selling through the eyes of B2B customers;Journal of Business & Industrial Marketing;2024-01-22
4. Creating tension in sales research;Journal of Personal Selling & Sales Management;2024-01-02
5. Leveraging online selling through social media influencers;Journal of Business Research;2024-01
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3