An introduction to an old acquaintance: using Bayesian inference in sales research
Author:
Affiliation:
1. Lazaridis School of Business and Economics, Wilfrid Laurier University, 75 University Avenue West, Waterloo, Ontario, N2L 3C5, Canada;
2. School of Business, University of Dayton, 300 College Park, Dayton, OH, 45469-2271, USA
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human Factors and Ergonomics
Link
https://www.tandfonline.com/doi/pdf/10.1080/08853134.2019.1680294
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1. Transparency and replicability in qualitative research: The case of interviews with elite informants
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3. Trends in optimization models of sales force management
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