Broadening the application of mixed methods in sales research
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human Factors and Ergonomics
Link
http://www.tandfonline.com/doi/pdf/10.1080/08853134.2015.1016953
Reference53 articles.
1. Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness
2. Examining the effect of salesperson service behavior in a competitive context
3. The State of Research Methods in Personal Selling and Sales Management Literature
4. Salesperson empowerment in Spanish banks: A performance-driven view
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