The Role of Salespeople in Value Co-Creation and Its Impact on Sales Performance

Author:

Alnakhli Hayam1,Inyang Aniefre Eddie2,Itani Omar S.3

Affiliation:

1. Department of Marketing and Hospitality, College of Business Administration, Central Michigan University, Mount Pleasant, Michigan, USA

2. Department of Marketing and Interdisciplinary Business, School of Business, The College of New Jersey, Ewing, New Jersey, USA

3. Department of Marketing Adnan Kassar School of Business, Lebanese American University, Beirut, Lebanon

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

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