Consumer Perceptions of Credibility and Selling Intent Among Advertisements, Advertorials, and Editorials: A Persuasion Knowledge Model Approach
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10496491.2015.1088919
Reference38 articles.
1. When Good Brands Do Bad
2. Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues
3. Does Publicity Outperform Advertising? An Experimental Test of the Third-Party Endorsement
4. Tracing Sources of Information Pollution: A Survey and Experimental Test of Print Media's Labeling Policy for Feature Advertising
5. Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment.
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