Affiliation:
1. Department of Advertising and Public Relations at The University of Georgia
Abstract
This study explores feature advertising, or single advertisements designed to look like editorial copy. A national survey of editors and ad managers at newspapers and magazines found that print media typically have an unwritten policy to label feature ads as advertisements. An information processing experiment was performed to test the efficacy of such labeling. Experimental results suggest that feature ads borrow from the editorial credibility of a publication and that the current labeling policy does not adequately address the problem.
Cited by
39 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献