100 Years of Advertising Studies in <i>JMCQ</i>-Reference-Cited by-同舟云学术

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100 Years of Advertising Studies in JMCQ

Published:2023-12 Issue:4 Volume:100 Page:958-978
ISSN:1077-6990
Container-title:Journalism & Mass Communication Quarterly
language:en
Short-container-title:Journalism & Mass Communication Quarterly

Author:

Thorson Esther¹^ORCID

Affiliation:

1. Michigan State University, East Lansing, USA

Abstract

This article overviews 100 years of advertising studies in JMCQ. Four distinct eras are identified, each with different distinctive features. The advertising studies in JMCQ are compared with other recent journal overviews, Journal of Advertising (the and should not be in italics) International Journal of Advertising.

Publisher

SAGE Publications

Subject

Communication

Link

http://journals.sagepub.com/doi/pdf/10.1177/10776990231197685

Reference118 articles.

1. Resisting Covert Persuasion in Digital News: Comparing Inoculation and Reactance in the Processing of Native Advertising Disclosures and in Article Engagement Intentions

2. Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts

3. American Marketing Association Dictionary. (2017). American marketing association. https://www.ama.org/topics/advertising/

4. Advertising in the Sunday Comics

5. Peer Evaluation and Readership of Influential Contributions to the Advertising Literature

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