Product Endorsement by Opinion Leaders: The Case of YouTube Community
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-030-93131-5_8
Reference102 articles.
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5. Baker M, Churchill G (1977) The impact of physically attractive models on advertising evaluations. J Mark Res 14:538–555. https://doi.org/10.1177/002224377701400411
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