Customized Copy — A Study of the Relationship between Personality and the Reception of Linguistically Tailored Advertising
Author:
Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-38937-6_15
Reference52 articles.
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3. Asendorpf, J. B. (2015). Persönlichkeitspsychologie für Bachelor. Springer.
4. Attaran, S., Notarantonio, E. M., & Quigley Jr, C. J. (2015). Consumer perception of credibility and selling intent among advertisements, advertorials, and editorials: A persuasion knowledge model approach. Journal of Promotion Management, 21(6), 703–720.
5. Bak, P. M. (2019). Werbe- und Konsumentenpsychologie: Eine Einführung. Schäffer-Poeschel.
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