Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users
Author:
Affiliation:
1. University of Florida, Gainesville, Florida, USA;
2. Ewha Woman’s University, Seoul, South Korea
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2020.1809590
Reference96 articles.
1. Causes of Irritation in Advertising
2. How Prevalent Is the Negativity Effect in Consumer Environments?
3. Interaction Effect of Ad Puffery and Ad Skepticism on Consumer Persuasion
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