Understanding Gamification Advertising Effectiveness in an S-Commerce Context: A Study in an Emerging Market
Author:
Affiliation:
1. University of Economics Ho Chi Minh City, Vietnam
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2023.2289934
Reference90 articles.
1. Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
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3. An R. (2020). Vietnam’s Southern Key Economic Region: Opportunities for Investment. Vietnam Briefing. Dezan Shira & Associates. Retrieved June 03 2022 from https://www.vietnam-briefing.com/news/vietnams-southern-key-economic-region-opportunities-for-investment.html/
4. Heresies and sacred cows in scholarly marketing publications
5. Why so serious? Gamification impact in the acceptance of mobile banking services
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