Name Dropping and Product Mentions: Branding in Popular Music Lyrics
Author:
Affiliation:
1. Texas State University San Marcos, San Marcos, Texas, USA
2. Emmanuel College, Boston, Massachusetts, USA
3. Coastal Carolina University, Conway, South Carolina, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2016.1267679
Reference65 articles.
1. Advertising effectiveness from a consumer perspective
2. Effects of Popular Music in Advertising on Attention and Memory
3. A Content Analysis of Music Placement in Prime-Time Television Advertising
4. Popular Music in Audio-Visual Advertising: A Study of the Roles and Functions of Lyrics in TV-Commercials
5. Verisimilitude or Advertising? Brand Appearances on Prime-Time Television
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