Twenty-Five Years after the Fall of the Berlin Wall: An Empirical Revisit of West German Consumers' Attitudes Toward Products and Brands from Former East Germany-Reference-Cited by-同舟云学术

Twenty-Five Years after the Fall of the Berlin Wall: An Empirical Revisit of West German Consumers' Attitudes Toward Products and Brands from Former East Germany

Published:2018-01-25 Issue:6 Volume:24 Page:895-910
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Ahmed Zafar Uddin¹,Hinck Wolfgang²,Felix Reto³

Affiliation:

1. American University of Ras Al Khaimah, Ras Al Khaimah, United Arab Emirates

2. Prince Mohammad Bin Fahd University, Al-Khobar, Saudi Arabia

3. The University of Texas – Rio Grande Valley, Rio Grande, Texas, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10496491.2017.1408529

Reference100 articles.

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2. Country‐of‐origin and brand effects on consumers’ evaluations of cruise lines

3. Does country of origin matter for low‐involvement products?

4. Predicting consumer behavior based on country of origin (COO)

5. Does country of brand origin (COBO) matter for the Lebanese consumers?

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