Social identities in consumer‐brand relationship: The case of the Hijab‐wearing Barbie doll in the United States
Author:
Affiliation:
1. Department of Mass Communications Southern Illinois University Edwardsville Illinois USA
2. Department of Communication University of Louisiana at Lafayette Lafayette Louisiana USA
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1965
Reference83 articles.
1. Twenty-Five Years after the Fall of the Berlin Wall: An Empirical Revisit of West German Consumers' Attitudes Toward Products and Brands from Former East Germany
2. Brand Public
3. Barbie. (2019).Our history.https://barbie.mattel.com/en-us/about/history.html
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