Will You Support or Oppose? The Impact of Region-of-Origin Bias on Oppositional Loyalty-Reference-Cited by-同舟云学术

Will You Support or Oppose? The Impact of Region-of-Origin Bias on Oppositional Loyalty

Published:2022-08-08 Issue:3 Volume:35 Page:314-332
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Abdelwahab Dalia¹,San-Martín Sonia¹,Jiménez Nadia¹^ORCID

Affiliation:

1. Faculty of Economics and Business, University of Burgos, Burgos, Spain

Funder

Junta de Castilla y Leon

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/08961530.2022.2108182

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5. A Holistic Approach to Investigate Consumer’s Attitude toward Foreign Products: Role of Country Personality, Self-Congruity, Product Image and Ethnocentrism

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