Are They Celebrity Followers? Examining the Third-Person Perception of Celebrity-Endorsed Advertising
Author:
Affiliation:
1. Department of Communication, Arkansas State University, Jonesboro, United States
2. Department of Advertising and Public Relations, University of Georgia, Athens, United States
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2017.1360821
Reference50 articles.
1. Exploring the relationship between celebrity endorser effects and advertising effectiveness
2. The 70% Majority: Enduring Consumer Beliefs about Advertising
3. Third-Person Perception and Sexual Risk Taking Among Minority `At-Risk' Youth
4. Product Involvement in the Link Between Skepticism Toward Advertising and Its Effects
5. How Peers Mediate Media Influence on Adolescents’ Sexual Attitudes and Sexual Behavior
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