Brand Storytelling on Websites: The Role of Empathy on Repurchase Intentions for PCs and Smartphones
Author:
Affiliation:
1. Saitama University, Saitama City, Saitama, Japan
Funder
Japan Society for the Promotion of Science KAKENHI
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2022.2108186
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4. Apple. (n.d.a). MacBook Pro 16inch. Apple. https://www.apple.com/jp/macbook-pro-16/
5. Apple. (n.d.b). iPhone 12 Pro. Apple. https://www.apple.com/jp/iphone-12-pro/
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