How Does Social Media Influencer Credibility Blow the Promotional Horn? A Dual Mediation Model
Author:
Affiliation:
1. Department of Management Sciences, COMSATS University Islamabad, Islamabad, Pakistan
2. Hotel Management Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia, Egypt
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332667.2023.2197767
Reference83 articles.
1. A Graph Based Approach for Effective Influencer Marketing
2. Measuring social media influencer index- insights from facebook, Twitter and Instagram
3. Fake News Should Be Regulated Because It Influences Both “Others” and “Me”: How and Why the Influence of Presumed Influence Model Should Be Extended
4. Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer
5. The effects of the standardized instagram disclosure for micro- and meso-influencers
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