Evolution of Corporate Social Responsibility: A Content Analysis of United States Magazine Advertising, 1980–2009
Author:
Affiliation:
1. College of Communication, Florida State University, Tallahassee, Florida, USA
2. Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis, Minnesota, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2017.1380111
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1. The Effects of Firm Size and Industry on Corporate Giving
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