Emotional appeals and social support in organizational YouTube videos during COVID-19

Author:

Xie Wenjing,Damiano AmandaORCID,Jong Chang-Han

Publisher

Elsevier BV

Reference55 articles.

1. AdAge. (2020, May 28). How marketers responded to the coronavirus in the first three months. AdAge. Retrieved from: https://adage.com/article/cmo-strategy/how-marketers-responded-coronavirus-first-three-months/2244251.

2. Cross-cultural adjustment: a theoretical perspective on social support;Adelman;Int. J. Intercult. Relat.,1988

3. AJMC. (2021). A timeline of COVID 19 developments in 2020. Retrieved January 1, 2021 from.

4. Preventive behaviorss conveyed on YouTube to mitigate transmission of COVID-19: cross-sectional study;Basch;JMIR Public Health Surveill.,2020

5. Emotions and language in advertising;Bhatia;World Engl.,2019

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