You Are So Much Like Me—You Just Have to Tell the Truth: Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising-Reference-Cited by-同舟云学术

You Are So Much Like Me—You Just Have to Tell the Truth: Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising

Published:2024-03 Issue: Volume: Page:1-15
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Olbermann Zoe¹^ORCID,Schrand Hannah¹,Schramm Holger¹^ORCID

Affiliation:

1. Institute Human-Computer-Media, University of Wuerzburg, Würzburg, Germany

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2024.2310062

Reference82 articles.

1. Users’ Perspective on the Credibility of Social Media Influencers in Romania and Germany

2. Parasocial Interaction in Social Media Influencer-Based Marketing: An SEM Approach

3. Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers

4. #Greenfluencing. The Impact of Parasocial Relationships with Social Media Influencers on Advertising Effectiveness and Followers’ Pro-environmental Intentions

5. Reducing Resistance: The Impact of Nonfollowers’ and Followers’ Parasocial Relationships with Social Media Influencers on Persuasive Resistance and Advertising Effectiveness

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