#Greenfluencing. The Impact of Parasocial Relationships with Social Media Influencers on Advertising Effectiveness and Followers’ Pro-environmental Intentions
Author:
Affiliation:
1. Amsterdam School of Communication Research, University of Amsterdam, Amsterdam, Netherlands
2. Department of Media and Business Communication, University of Wuerzburg, Wuerzburg, Germany
Publisher
Informa UK Limited
Subject
Management, Monitoring, Policy and Law,Environmental Science (miscellaneous)
Link
https://www.tandfonline.com/doi/pdf/10.1080/17524032.2022.2109708
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3. Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship
4. Using social media influencers to increase knowledge and positive attitudes toward the flu vaccine
5. Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
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