A content analysis study of the use of celebrity endorsers in magazine advertising-Reference-Cited by-同舟云学术

A content analysis study of the use of celebrity endorsers in magazine advertising

Published:2013-01 Issue:3 Volume:32 Page:369-389
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Belch George E.,A. Belch Michael

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.2501/IJA-32-3-369-389

Reference13 articles.

1. Cresswell, J. (2008) Nothing sells like celebrity.New York Times, 22 June, BU1.

2. Daboll, P. (2011) Celebrities in advertising are almost always a big waste of money.Advertising Age, 12 January. Available online at http://adage.com/article/cmo-strategy/celebrities-adslead-greater-sales/148174/. Accessed on June 13, 2013.

3. Erfgen, C. (2011) Impact of celebrity endorsement on brand image: a communication process perspective on 30 years of empirical research.Research Papers on Marketing and Retailing,(40), University of Hamburg, pp. 1–24.

4. Fitch, D. (2006) Celebrity power: can less be more?Millward Brown’s POV, December.Available online at http://www.millwardbrown.com. Accessed on June 13, 2013.

5. Kamins, M.A. & Gupta, K. (1994) Congruence between spokesperson and product types: a matchup hypothesis perspective.Psychology and Marketing, 11(6), 569–586.

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