Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising-Reference-Cited by-同舟云学术

Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising

Published:2022-08-08 Issue:1 Volume:29 Page:77-105
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Hussain Ali¹,Hooi Ting Ding¹,Zaib Abbasi Amir²^ORCID,Rehman Umair³

Affiliation:

1. Universiti Teknologi PETRONAS, Seri Iskandar, Malaysia

2. King Fahd University of Petroleum & Minerals (KFUPM), Dhahran, Saudi Arabia

3. Wilfrid Laurier University, Brantford, Ontario, Canada

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10496491.2022.2108185

Reference132 articles.

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5. Anderson, W., Gilmore, S. I., Bauld, L., Bellis, M., Brown, K. A., Drummond, C., Gillan E., Hastings G., Hughes E., Irving C., Parsons H., Altwarg H., Langford A., Ludbrook A., Purves R. & Stead, M. (2013). Health first: An evidence-based alcohol strategy for the UK. University of Stirling.

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