The Anatomy of Viral Advertising: A Content Analysis of Viral Advertising from the Elaboration Likelihood Model Perspective
Author:
Affiliation:
1. Florida International University, North Miami, FL, USA
2. University of Florida, Gainesville, FL, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2022.2108189
Reference67 articles.
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