Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior-Reference-Cited by-同舟云学术

Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior

Published:2023-08 Issue: Volume:163 Page:113875
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Syrdal Holly A.,Myers Susan,Sen Sandipan,Woodroof Parker J.,McDowell William C.

Publisher

Elsevier BV

Subject

Marketing

Reference144 articles.

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2. Adams, R. L. (2017). How social media marketing generated $7 million in affiliate sales for this entrepreneur. https://www.entrepreneur.com/article/294084.

3. Impact of affiliate marketing on customer loyalty;Abdelahady;Journal of the Faculty of Tourism and Hotels,2020

4. Valuable virality;Akpinar;Journal of Marketing Research,2017

5. Tweeting with the stars: Automated text analysis of the effect of celebrity social media communications on consumer word of mouth;Aleti;Journal of Interactive Marketing,2019

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