Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages-Reference-Cited by-同舟云学术

Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages

Published:2013-10-07 Issue:6 Volume:21 Page:408-424
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Bee Colleen,Dalakas Vassilis

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/13527266.2013.828768

Reference46 articles.

1. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

2. Social Identity Theory and the Organization

3. Sports sponsorship, spectator recall and false consensus

4. The Flipside of the Sponsorship Coin

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