The Flipside of the Sponsorship Coin
Author:
Publisher
WARC Limited
Subject
Marketing,Communication
Cited by 61 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. From love to betrayal? When your team’s sponsor decides to also sponsor your rival;International Journal of Sports Marketing and Sponsorship;2024-05-06
2. Beyond purchase intention in sports sponsorship: an alternative approach to measuring brand equity using best-worst scaling;European Journal of Marketing;2023-12-22
3. Effectiveness of sponsorship type, sport team identification, team support and congruence;International Journal of Sports Marketing and Sponsorship;2023-12-19
4. Market Reactions to eSports Sponsorship Announcements in Japan: Before and After the COVID-19 Outbreak;2023 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM);2023-12-18
5. Adaptation of the Love–Hate Scale for Sports Fans into Turkish: A validity and reliability study;Baltic Journal of Health and Physical Activity;2023-03
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