Sponsorship Disclosure on social media: literature review and future research agenda
Author:
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Business, Management and Accounting (miscellaneous)
Link
https://link.springer.com/content/pdf/10.1007/s11301-023-00342-8.pdf
Reference104 articles.
1. Advertising Standards Council of India (ASCI) (2021) Guidelines. URL https://asci.social/guidelines(Accessed 5th April 2022)
2. Boerman SC, Reijmersdal EAV, Neijens PC (2013) Appreciation and effects of sponsorship disclosure. Adv Advertising Res 4:273–284. https://doi.org/10.1007/978-3-658-02365-2_21
3. Boerman SC, Tessitore T, Müller CM (2021) Long-term effects of brand placement disclosure on persuasion knowledge and brand responses. Int J Advertising 40(1):26–48. https://doi.org/10.1080/02650487.2020.1775036
4. Boerman SC, Van Reijmersdal EA, Neijens PC (2012) Sponsorship disclosure: Effects of duration on persuasion knowledge and brand responses. J Communication 62(6):1047–1064. https://doi.org/10.1111/j.1460-2466.2012.01677.x
5. Boerman SC, Van Reijmersdal EA, Neijens PC (2014) Effects of sponsorship disclosure timing on the processing of sponsored content: a study on the effectiveness of european disclosure regulations. Psychol Mark 31(3):214–224. https://doi.org/10.1002/mar.20688
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