A bibliometric analysis of scientific literature on guilt in marketing
Author:
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Business, Management and Accounting (miscellaneous)
Link
https://link.springer.com/content/pdf/10.1007/s11301-022-00277-6.pdf
Reference104 articles.
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2. Amatulli C, De Angelis M, Pino G, Guido G (2020a) An investigation of unsustainable luxury: How guilt drives negative word-of-mouth. Int J Res Mark 37:821–836. https://doi.org/10.1016/j.ijresmar.2020.03.005
3. Amatulli C, De Angelis M, Pino G, Jain S (2020b) Consumer reactions to unsustainable luxury: a cross-country analysis. Int Mark Rev 38:412–452. https://doi.org/10.1108/IMR-05-2019-0126
4. Antonetti P, Baines P (2015) Guilt in marketing research: an elicitation-consumption perspective and research agenda. Int J Manag Rev 17:333–355. https://doi.org/10.1111/ijmr.12043
5. Antonetti P, Maklan S (2014) Feelings that make a difference: how guilt and pride convince consumers of the effectiveness of sustainable consumption choices. J Bus Ethics 124:117–134. https://doi.org/10.1007/s10551-013-1841-9
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