Guilt in Marketing Research: An Elicitation-Consumption Perspective and Research Agenda
Author:
Affiliation:
1. Warwick Business School; University of Warwick; Coventry CV4 7AL UK
2. Cranfield School of Management; Cranfield University; Cranfield MK43 0AL UK
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management,General Decision Sciences
Reference178 articles.
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3. A dynamic model of guilt: implications for motivation and self-regulation in the context of prejudice;Amodio;Psychological Science,2007
4. The ethicality of using fear for social advertising;Arthur;Australasian Marketing Journal,2003
5. The role of emotions in marketing;Bagozzi;Journal of the Academy of Marketing Science,1999
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