Guilt in Marketing Research: An Elicitation-Consumption Perspective and Research Agenda
Author:
Affiliation:
1. Warwick Business School; University of Warwick; Coventry CV4 7AL UK
2. Cranfield School of Management; Cranfield University; Cranfield MK43 0AL UK
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management,General Decision Sciences
Reference178 articles.
1. The nonconscious cessation of goal pursuit: when goals and negative affect are coactivated;Aarts;Journal of Personality and Social Psychology,2007
2. Emotional compatibility and the effectiveness of antidrinking messages: a defensive processing perspective on shame and guilt;Agrawal;Journal of Marketing Research,2010
3. A dynamic model of guilt: implications for motivation and self-regulation in the context of prejudice;Amodio;Psychological Science,2007
4. The ethicality of using fear for social advertising;Arthur;Australasian Marketing Journal,2003
5. The role of emotions in marketing;Bagozzi;Journal of the Academy of Marketing Science,1999
Cited by 42 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Sympathy and Guilt: Optimizing Advertising Appeals for Charitable Giving to Generation Z;Journal of Nonprofit & Public Sector Marketing;2024-07
2. “I’d like to carry the world sustainably” – examining sustainable consumption behavior using reusable shopping bags;Social Responsibility Journal;2024-06-25
3. Having less or saving more: the role of social responsibility perception in reducing guilt over luxury purchases;European Journal of Marketing;2024-05-27
4. Mitigating consumer guilt through resale;Marketing Intelligence & Planning;2024-02-15
5. The Double-edged Sword of Transparency in Sustainable Customer Behavior – Insights from the Hospitality Industry;Forum Dienstleistungsmanagement;2024
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3