The Role of Internal Marketing in the Implementation of Marketing Strategies-Reference-Cited by-同舟云学术

The Role of Internal Marketing in the Implementation of Marketing Strategies

Published:1999 Issue: Volume: Page:469-492
ISSN:
Container-title:Internes Marketing
language:
Short-container-title:

Author:

Ahmed Pervaiz K.,Rafiq Mohammed

Publisher

Gabler Verlag

Link

http://link.springer.com/content/pdf/10.1007/978-3-663-05973-8_20

Reference32 articles.

1. Aaker, D.A./Shansby, G.J (1982): Positioning Your Product, in: Business Horizons, Vol. 25, May-June, pp. 56–62.

2. Ahmed, P.K./Rafiq, M. (1995): The role of internal marketing in the implementation of marketing strategies, in: Journal of Marketing Practice: Applied Marketing Science, Vol. 1, No. 4, pp. 32–51.

3. Barnes, J..G. (1989): The Role of Internal Marketing. If the staff won’t buy it why should the customer?, in: Irish Marketing Review, Vol. 4, No. 2, pp. 11–21.

4. Berry, L.L. (1981): The Employee as Customer, in: Journal of Retail Banking, Vol. 3, No. 3, pp. 25–28.

5. Berry, L.L. (1984): The employee as customer, in: Lovelock, C. (ed.): Services Marketing, Englewood Cliffs, pp. 272–278.

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